Branding

/Branding

Effectively Branding Your Business

By | 2017-08-17T23:21:03+00:00 August 17th, 2017|Branding, Promotional Products|

by Michele Swetesich-Leon | Marketing Links Marketing gimmicks may come and go, but promotional products have truly stood the test of time. If you have ever been to a trade show, you know what we are talking about. It’s the mugs, pens, shirt, and more branded with the logo of a company. While many marketing [...]

When Promoting Your Business, “Perception is Reality”

By | 2017-05-31T12:47:13+00:00 April 5th, 2017|Branding, Promotional Products, Trade Shows/Events|

by Heather Rykowski Investing in boat loads of cheap promotional products to giveaway at trade shows was considered effective marketing, back in the day, but no more! Businesses are beginning to realize that giveaways directly reflect the quality of their brand regardless of who’s receiving it…a prospect, customer, or employee.  Spending more money on quality [...]

Logoed Apparel is Smart Marketing

By | 2016-08-01T17:32:03+00:00 August 15th, 2016|Apparel, Branding|

by Heather Rykowski For any entrepreneur large or small, marketing is always a major challenge, especially when it comes to identifying ideal strategies that effectively advertise a business. For smaller businesses, the high cost of advertisement can be stressful especially if you have an insufficient budget. Traditional marketing channels are often considered to be costly [...]

Hot Items for Summer Promotions and Beyond

By | 2016-08-01T15:41:06+00:00 August 1st, 2016|Branding, Uncategorized|

by Heather Rykowski The summer months are when people come out of their hibernation to take advantage of the warmer weather, and this presents an opportunity for you to get creative with giveaways that get you noticed. Promoting your business is essential, and the Advertising Specialty Institute (ASI) delivers an annual report that shows the [...]