business promotion

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Effectively Branding Your Business

By | 2017-08-17T23:21:03+00:00 August 17th, 2017|Branding, Promotional Products|

by Michele Swetesich-Leon | Marketing Links Marketing gimmicks may come and go, but promotional products have truly stood the test of time. If you have ever been to a trade show, you know what we are talking about. It’s the mugs, pens, shirt, and more branded with the logo of a company. While many marketing [...]

Cost-Effective Advertising

By | 2017-06-27T18:31:25+00:00 June 21st, 2017|Promotional Products|

by Heather Rykowski Ad specialties cost less per impression than practically every other form of advertising. The amount of money spent on ad specialties is not that much. This form of advertising is more target and also allows you to interact with consumers far more than other advertising options. In looking at the chart provided, [...]

When Promoting Your Business, “Perception is Reality”

By | 2017-05-31T12:47:13+00:00 April 5th, 2017|Branding, Promotional Products, Trade Shows/Events|

by Heather Rykowski Investing in boat loads of cheap promotional products to giveaway at trade shows was considered effective marketing, back in the day, but no more! Businesses are beginning to realize that giveaways directly reflect the quality of their brand regardless of who’s receiving it…a prospect, customer, or employee.  Spending more money on quality [...]